It takes skill to be a blogger, just as it takes skill to make a God's eye or a clothespin man with googly eyes. The good news is, you can probably coax skill out of you. Having blogged for over three years, with little topical focus and a total of 20 posts, I feel eminently qualified to proffer advice on how to turn YOUR blog from ho-hum….to WHOA, YUM!
1) Find your niche audience. If you’re too broad, no one will want to read you. Case in point: the New York Times. I mean, they’re all over the map. It's pathetic. They have news, opinion, lifestyle, sports, science, food…let’s be professional, folks, and make up your mind! Sheesh.
You’ve got to target your corner of the market. Don’t just have a blog about cheese: blog about fluctuating Taleggio cheese prices. Don’t blog about product label design: blog about the social history of Noxeema label design! The more narrowly you can define your audience, the more likely they will want to hear what you have to say.
2) Treat blogging as a job. It is a job, right? Take it seriously. When people ask you what you do for a living, tell them straight up: “I’m a blogger.” To reinforce the point, quit your real job. The main point of doing this is so haters envy you. They’ll say things like, “You sure are lucky” and “I’d give anything to not have to work three janitorial jobs just to send money to my wife and kids in Ecuador” and “Wow, how are you able to monetize when you only get 15 hits a day?” Don’t answer. Just nod and smirk knowingly. Then finish filling out your EBT application.